抑制或促进：企业社会责任与绿色创新绩效
冉戎1，董迪1，胡轩1，方婷婷2
（1.重庆大学 公共管理学院，重庆400044；
2.中国农业发展银行 重庆市江津支行，重庆402260）
摘要：中国已经明确提出2030年碳达峰的目标，但政府绿色发展政策能否转化为企业创新的动力，往往还取决于企业自身非市场战略与市场战略之间的互动关系。本文利用2012—2019年国家知识产权局绿色专利授权和润灵环球评级数据，来探究企业社会责任对企业绿色技术创新产出的影响。研究发现企业社会责任良好表现可通过提供更多冗余资源的途径，显著促进企业绿色技术创新产出；在考虑冗余资源的调节作用后发现，未吸收冗余资源强化了社会责任表现对绿色技术创新产出的促进作用，而非沉淀冗余资源在社会责任表现与绿色技术创新的关系中不具有显著的正向调节作用，说明企业长期投融资能力才可能真正促进企业进行绿色技术创新。本研究印证了企业非市场战略对市场战略的助推作用，从企业战略视角为开创社会主义生态文明新时代提供了的有益启示。
关键词：企业社会责任；绿色技术创新；冗余资源；调节效应
本文通过对CSR表现与企业绿色专利间的关系进行研究，补充了已有企业非市场战略影响市场战略的相关文献。本文主要结论包括：
（1）企业社会责任表现良好对绿色技术创新产出有显著的促进作用；
（2）冗余资源在CSR表现对促进绿色技术创新产出中具有中介作用；
（3）非沉淀和未吸收冗余资源可正向调节CSR表现影响绿色技术创新的作用。本文表明，即使在考虑了企业资源边界的情况下，企业CSR表现良好也对绿色技术创新产出具有促进作用，这可以使学者更全面理解履行社会责任和绿色技术创新的关系。
Inhibited or promoted: Corporate social responsibility and green technology innovation performance of enterprises
Ran Rong1, Dong Di1, Hu Xuan1, Fang Tingting2
(1. School of Public Affairs, Chongqing University, Chongqing 400044, China;
2. Chongqing Jiangjin Sub-branch, Agricultural Development Bank of China, Chongqing 402260, China)
Abstract:In September 2020, China clearly put forward the "double carbon" goals of "carbon peaking" by 2030 and "carbon neutrality" by 2060, which set the direction and requirements for the green transformation of Chinese enterprises. However, whether the green development policies proposed by government departments can be transformed into the motivation for corporate green innovation often depends on the interaction between corporate non-market strategies and market strategies. In the context of striving to create a new era of socialist ecological civilization, it is important to explore the influence of CSR on corporate green innovation and reveal its influence mechanism, in order to promote the development of corporate green transformation and ultimately achieve both economic and environmental benefits at this stage in China. In the context of innovation becoming the first driving force of development, the study of CSR and technological innovation performance and its economic effects has received sufficient attention.
Although there are abundant studies, there is still room for in-depth research. First, most of the existing studies have examined the relationship between CSR and green technology innovation with developed countries as the sample, but less attention has been paid to developing countries. Second, the moderating role of how corporate redundant resources play in this is unanswered for now. Therefore, this paper examines how CSR affects the quantity and quality of green technology innovation in the Chinese scenario, and further explores the moderating role of the two types of redundant resources. This paper focuses on the relationship between CSR and green technology innovation output using 2012-2019 State Intellectual Property Office (SIPO) green patent grant and R&L Global CSR Rating data.
We found through the study that, first, CSR performance significantly contributes to firms′ green technology innovation output; second, CSR can significantly contribute to firms′ green technology innovation output by providing more redundant resources; third, after considering the moderating role of redundant resources, it is found that unabsorbed redundant resources strengthen the role of CSR performance in promoting green technology innovation output, while non-precipitated slack resource do not have a significant positive moderating role in the relationship between CSR performance and green technology innovation, indicating that it is the long-term investment and financing capability of enterprises that may truly promote green technology innovation. This paper shows that good CSR performance contributes to green technology innovation output even when the resource boundaries of the firm are also taken into account, which can enable scholars to understand the relationship between fulfilling CSR and green technology innovation more comprehensively.
This study has important practical implications. First, since the effectiveness of CSR performance in promoting green technology innovation is affected by redundant resources, firms can enhance the effectiveness of CSR in promoting green technology innovation output by improving their capabilities, controlling redundant resources flexibly according to available redundant resources. Second, government managers should focus on environmental policies and the adoption of policies that facilitate and accelerate corporate sustainability CSR strategies. This can promote the development of green technology innovation and enhance the competitive advantage of enterprises，which is beneficial to the economic and environmental sustainability of the companies themselves and the society as a whole.
Key words:corporate social responsibility (CSR); green technology innovation; redundant resource; moderate effect
引用本文：冉戎,董迪,胡轩等.抑制或促进：企业社会责任与绿色创新绩效[J].科研管理,2023,44(06):95-106.
转自：“科研管理”微信公众号
如有侵权，请联系本站删除！
