企业数字化路径：内部转型到外部赋能
（1.清华大学 公共管理学院，北京100084；
2.北京师范大学 政府管理学院，北京100875；
3.高级可持续发展研究所(IASS)，德国 波茨坦）
摘要：随着数字科技的迅猛发展，数字化正在深刻影响企业的内外部环境，越来越多的企业将数字化转型作为战略核心，制造业企业的数字化转型成为学界和业界共同关注的重要议题。本文基于中国、德国、巴西三国共977家制造业企业的问卷调查数据，依据交易成本理论、资源基础观，从效率视角、能力视角出发探究企业数字化转型阶段中由内部数字化到外部数字化的动力，依据资源依赖观从权利视角探究内部数字化推动外部数字化的异质性特征。本文发现制造业企业的内部数字化利于推动外部数字化，依靠企业的内生动力可以实现由内部数字化集成到外部数字化联动的自发演化，且规模越大、技术水平越高的企业内部数字化对外部数字化的正向影响程度越大。此外，推动效应存在国别差异，巴西制造业企业的内部数字化对外部数字化的推动效应并不显著。
关键词：制造业企业；工业数字化；内部数字化转型；外部数字化赋能
主要研究结论：基于中国、德国、巴西三国共977家制造业企业的问卷调查数据，本研究从交易成本理论（效率视角）、资源基础观（能力视角）研究视角出发探究企业数字化转型阶段中由内部数字化到外部数字化的动力。研究发现：
（1）在企业进行数字化转型的过程中，依靠企业的内生动力可以实现由内部数字化向外部数字化的自发演化。数字化技术引入到企业内部的直接影响是提高生产过程的准确性，降低企业的资源配置成本，企业出于降低成本、提高资源配置效率的目的会自发地将数字化应用于外部合作过程中。
（2）从资源依赖观（权利视角）探究内部数字化推动外部数字化的异质性特征。鉴于组织边界的确定应最大化企业对于外部力量的控制，对于外部力量具有更强控制能力的大规模企业和高技术企业可能更倾向于将数字化应用于合作网络中，以不断扩张组织边界获得更多的知识和资源。
（3）进一步分析国别差异，德国与中国的样本中内部数字化对外部数字化存在正向影响，而在巴西的样本中此效应并不显著。巴西的内部数字化程度较低，且较高程度的数字化转型分布于较小规模企业和低技术的行业。
Digital transformation path of enterprises: A transition from internal transformation to external empowerment
Chen Ling1, Wang Xiaofei1, Guan Ting2, Xue Bing3
(1. School of Public Administration, Tsinghua University, Beijing 100084, China;
2. School of Government Management, Beijing Normal University, Beijing 100875, China;
3. Institute for Advanced Sustainability Studies (IASS), Potsdam, Germany)
Abstract:The digital transformation of manufacturing enterprises is not only related to the rise and fall of the manufacturing industry but also decides whether countries can seize the new leadership in the digital age. Industrial digitalization has captured wide concern in academia and industry. At present, there is controversy about the core of digitalized transformation and the undertaker. Some scholars believe that industrial digitalization requires government intervention. Governments can introduce policies to enhance business viability, and governments can increase investment in digital infrastructure. However, some scholars oppose government intervention in the digital transformation process. Therefore, it is necessary to clarify the driving force for the digital transformation of enterprises. More precisely, what is the relationship between internal digital transformation and external empowerment, alternatives or complements? Can enterprises realize the spontaneous evolution from internal digitalization to external digitalization?
This paper explored the above questions from both empirical and theoretical perspectives. From the empirical point of view. This paper used the questionnaire survey data of 977 manufacturing enterprises in China, Germany, and Brazil. This paper explored the main trends of industrial digital transformation on the enterprise level and provided an empirical basis for the debate on whether to enhance the self-viability of enterprises or a cooperation-supporting environment. The relationship between internal digitalization and external digitalization of manufacturing enterprises was clarified. From the theoretical point of view. This paper extended transaction cost theory, resource-based view, and resource-dependent view to digitization research. This paper explored the relationship between internal digitization and external digitization from the perspective of efficiency and capability and explored the heterogeneous characteristics of the process from the perspective of power, in which internal digitization promotes external digitization. It provided a new perspective and reference for digital transformation for manufacturing enterprises and enriched the related research on digitalization and industrialization theory.
The research drew three conclusions: (1) The internal digitalization of manufacturing enterprises promotes external digitalization. Relying on the endogenous capacity, the enterprise can realize the spontaneous evolution from internal digital integration to external digital linkage. The direct impact of the introduction of digital technology into the enterprise is to improve the accuracy of the production process and reduce the resource allocation cost. Along with the internal digital integration, the organizational structure suited to the traditional market goes ineffective. To reduce costs and improve the efficiency of resource allocation, enterprises will spontaneously apply digitalization to the process of external cooperation. (2) If the scale of the enterprise is large and the technical level is high, the positive impact of internal digitization on external digitization will increase. Given that organizational boundaries should maximize the control of external forces, large-scale enterprises and high-tech enterprises with stronger control over external forces may be more inclined to apply digitization to cooperative networks to continuously expand organizational boundaries to obtain more knowledge and resources. The larger the scale and the higher the technical level of the enterprise, the greater the positive impact internal digitalization has on external digitalization. (3) Analyze country-level differences. Internal digitization has a positive effect on external digitization in the German and Chinese samples, but this effect is not significant in the Brazilian sample. Brazil has a low degree of internal digitalization, and the digital transformation is dominated by small-scale and low-tech industries, so the external enabling effect of digitalization in Brazil is not significant.
Finally, according to the research results, this paper puts forward the following practical suggestions: (1) Enterprises should pay attention to the integration of digital resources and traditional resources. (2) In the process of digital transformation, the government′s top-down administrative measures are no longer efficient, and the government needs to transform its functions from a controller to a service provider. (3) The government should focus on providing the market environment, rather than intervening in the development stage through selective industrial policies.
引用本文：陈玲，王晓飞，关婷,等.企业数字化路径：内部转型到外部赋能[J].科研管理,2023,44(7):11-20.
转自：“科研管理”微信公众号
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