原创 RP酱 硕博科研计划 2022-04-24 20:34
UCL全奖博士
RP学院
项目课题
DESIGNING FOR ALL: ECONOMICS OF PUBLIC VALUE AND BROADCASTING
APPLYING MISSION-DRIVEN INNOVATION AND ADVANCING TECHNIQUES TO MEASURE PUBLIC VALUE
项目概述
适合专业：经济学、公共政策、公共管理、政治学、传媒学、数据科学、人工智能
奖学金：1.95万英镑/年 ✖️ 4年
项目背景
In 2020, UCL Institute for Innovation and Public Purpose (IIPP) worked with the BBC on a research project to enable examine how to research and co-design new assessment methods for public value.
IIPP and BBC Research and Development are offering an exciting opportunity for a 4-year full-time PhD studentship to further progress this work.
Data-centric technologies, including AI, are at the centre of the BBC technology and innovation plan and will transform audiences’ experiences in the future. Not everyone has equal access.
博士及奖学金详情
As part of a wider multidisciplinary cohort of four industrial PhD projects, you will have the opportunity, both individually and as a group, to research and develop processes, tools and technologies that help ensure emerging data-driven digital media technologies are inclusive, fair, and socially sustainable – so that technology and policy teams in the BBC and wider digital economy can better respond to the needs of marginalised and underserved audiences.
This studentship would focus on the economics of public value and broadcasting. Thinking on how we might apply aspects of IIPP’s work around dynamic public value, market-shaping and mission-driven innovation and evaluation, to understand the role of the BBC in the economy and its interaction with the wider system of private and public organisations.
We are interested in how we might advance this thinking in the context of IIPP’s and BBC R&D’s work through the creation of frameworks, tools, methods, and processes that seek to enable the production of socially beneficial media innovation at the BBC and beyond.
Supervised jointly by UCL IIPP Director and Professor in the Economics of Innovation and Public Value, Mariana Mazzucato and Dr Rhianne Jones at BBC Research and Development, this studentship will have bases in both Salford’s Media City and in Central London.
申请人条件
· Academic and/or professional excellence
· Educational background in a relevant area
· Publication record
· Connection between the applicant’s research proposal (RP) for doctoral research and one or more of IIPP’s key research themes (market-shaping, collective value creation, dynamic capabilities, directing finance)
申请重要日期
申请截止日期
2022年5月27日
面试时间
暂定于6月至7月
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